Archive: Advertising

Rarely does an ad campaign become a cultural icon, but that’s what Apple’s “Get a Mac” campaign accomplished. Academy alum Jason Sperling (MFA98 Advertising) led the team from TBWA/Media Arts Lab that created the ad series. Now Sperling’s team and Get a Mac have attained another milestone: being named Campaign of the Decade by Adweek.
Launched… Full Story »

Academy alumni found a way to make the big city smaller Oct. 28 at the inauguration of a New York City chapter of the Alumni Association. Graduates came from creative communities across the metropolis — fashion, illustration, graphic design and more — to rekindle associations and make new connections at the legendary Art Directors Club.
Establishing… Full Story »

Helping plant seeds of sustainability in the heart of the city, the Academy of Art University will sponsor the Urban Forest Project in San Francisco in spring 2010. Street banners by 75 Bay Area artists — Academy students, alumni, faculty and friends — will employ the form or metaphor of the tree to bring powerful… Full Story »

What’s an arts school doing in the NCAA? Competing in basketball. Golf. Soccer. Track and field, and a long list of other men’s and women’s sports. On July 10, 2009, the Academy of Art University was accepted into the NCAA, becoming the only four-year arts institution among more than 1000 member schools. “To say we… Full Story »

While 1500 industry professionals spent the day with students and faculty at Spring Show 2009, the world was invited to follow what was happening on the web. The show was carried live at springshowwith.gelatobaby.com, featuring hourly Tweets, insightful blog entries, 600 photographs and 12 video interviews. It all added up to ONE amazing day.
The Academy… Full Story »